GRAPHIC DESIGN: Clinical Skills Course Flyer


Project title: Simulation Based Education for Safe Practice Flyer
Project Sponsors: Gillian Keith, Centre Manager Clinical Skills Centre, Ben Shippey, Director University of Dundee Clinical Skills Centre
TILT designer: Annie Campbell, Medical Artist
Photographer: Robert Smith, MEI Support



Clinical skills had a lot of further education courses that were in need of a marketing revamp. Out goal was to produce eye-catching flyers that showcased their top of the line facilities and kept in line with a consistent colour branding.


Our process:

1. We started off by doing some background research and sent off a questionnaire to the clinical skills staff to find out more about what they thought the visual branding of the center should encompass. Once we gathered our information we worked with Gill and Ben to further define the look and feel before producing the 3 concepts flyers below.



2. Two concepts were chosen and further refined. As part of the brief we also created a twitter image for digital advertisement.



3. The final concept was chosen and refined to what you see below. Both print and digital files were prepared and delivered.